Pillar 7
Value distribution and impact projects
Sponsoring unites two concerns, collective purchasing-power growth without a discount system, and transparent funding of social and ecological impact projects. Shopping becomes an act of solidarity.
Make solidarity visible
A part of every revenue flows automatically into impact projects: education, health, clean water, food aid, sustainable infrastructure. Which projects get supported is openly visible.
A fair distribution system
Sponsoring replaces classic discounts with an integral value model that strengthens the community. Whoever participates contributes, voluntarily and carried collectively.
Concrete fields of impact
We invest in education, health, clean water, food aid and sustainable infrastructure. Education opens life chances, health is the foundation of all action, clean water is a basic right, food aid saves concrete lives, sustainable infrastructure secures the future. These five fields are not a closing catalogue but the current focus. Which projects get concretely supported, the community decides together, with clear selection criteria, documented impact assessment and regular evaluation.
Transparency per revenue
A fixed share of every revenue flows automatically into impact projects. How much that is and where it goes is openly visible, not in an annual PR report but in a continuously updated dashboard. You see what your purchase has moved, which project is currently being supported and which milestones have been reached. An abstract value promise thus becomes a traceable chain of impact, and trust emerges through evidence, not through claims.
Save the giraffe
"Save the giraffe" is our symbol for the appreciation of community and the earth. We don't yet know in what concrete form this appreciation will express itself, and that is exactly the point. It's not about a pre-set programme but about the stance of doing good. The giraffe stands for everything alive and worthy of protection that, in a profit-driven world, falls out of view too quickly. We translate this stance into concrete impact projects, deliberately open, renegotiated again and again.
Investment in society
The energy invested in commerce is not aimed only at financial gains, it has impact at the same time on society and the environment. Every euro of revenue generates a social and ecological return, not only an economic one. That is not a side effect but a design decision. Classic marketplaces externalise their social and ecological costs, we internalise them and turn them into an active contribution. Whoever trades here trades at the same time for themselves and for others.
Responsibility instead of marketing
Social responsibility is a business decision with us, not a communication strategy. We seek the balance between economic success and social responsibility, not the maximum PR echo. That also means: we tell less spectacular stories but back the smaller ones up with numbers. We forgo green labels when no real impact stands behind them. This modesty costs attention in the short term but creates something more valuable in the long term: credibility that carries a community.
noomi care as initiative
"noomi care" is the initiative through which we bundle our impact. A fixed share of every revenue flows automatically into worldwide environmental and social projects, not as a gracious donation at year-end but as an integral part of every transaction. noomi care is the bracket around the individual fields of impact and makes visible that every purchase with us is more than an exchange of money for goods. You become part of a contribution without donating extra or paying a fee. The initiative grows with every revenue and is shaped together with the community.
Goldstück as solidarity mechanic
The Goldstück connects the token system directly to the sponsoring idea. Instead of demanding discounts against seller margins, we build purchasing power on the buyer side, fed from the ecosystem itself. This mechanic makes solidarity a structural component of the marketplace: whoever shops finances not only sellers and impact projects but at the same time strengthens the purchasing power of other buyers. Giving and receiving balance each other. A cycle emerges in which no one loses, sellers keep their margin, buyers grow in purchasing power, and communal projects get co-financed.
Assortment with attitude
Sponsoring already begins with what we don't sell. There is no place here for products with an undignified production process, and that is itself a form of social contribution. We actively prefer sustainable alternatives, end the demand for the problematic and give visible precedence to sellers who produce fairly. The assortment thus becomes a sponsoring lever in itself: every purchase that's possible here strengthens a supply chain we've checked. This curatorial responsibility costs us assortment width, and gives the community a trust that elsewhere would have to be elaborately produced.
A movement for conscious consumption
Sponsoring is part of a larger movement, we don't just want to run a marketplace but establish conscious consumption as a matter of course. "Shop with Purpose. For a Conscious World" is our promise: every purchase with us is a conscious decision that not only satisfies you but has positive impact on environment and society. We connect advanced technology with ethics, create a virtual community for change and invite everyone who understands trade as a lever for a better world. Consumers become co-creators, and the marketplace becomes a place of collective responsibility.